Wei Kuan Lum

Wei Kuan Lum currently serves as the Global Head of Growth Marketing at Airwallex since October 2025, specializing in SEM, SEO, content, AI, and creative marketing strategies. With a comprehensive background in growth marketing and product go-to-market strategies, Lum has consulted for various start-ups since 2014, enhancing digital marketing and demand generation efforts. Previous roles include Sr. Director of Growth and Channel Marketing at Bill.com, Global Acquisition Growth Head at GoDaddy, Vice President of Growth at Darby Smart, and Head of SMB Business Marketing at Facebook. Lum's extensive experience spans customer acquisition and brand engagement across multiple channels, leveraging expertise in both B2C and B2B environments. Academically, Lum is an honors graduate from Stanford University with degrees in International Relations and Sociology-Econometrics, complemented by an honors thesis from the University of Cambridge in Economics and Politics.