Matthew Herrera

Matthew Herrera is an experienced marketing professional with a strong background in catalog management and digital marketing. Currently serving as Catalog Manager at Aisle3 since July 2021, Matthew focuses on optimizing product catalogs for diverse brands on Amazon and leads A/B testing initiatives to enhance conversion rates. Prior roles include Catalog Coordinator at IQAir, where sales exceeded $1 million through effective SEO and advertising strategies, and Marketing Coordinator at Avenge Marketing, where Matthew developed revenue-generating digital marketing campaigns. Additional experience includes internships at GBK Productions, facilitating talent at high-profile events, and as A&R/Marketing intern at TopNotch Music, where research and outreach helped promote independent artists. Matthew holds a Bachelor of Science in Marketing from California State Polytechnic University-Pomona and a Certificate in Computer Software Engineering from General Assembly.