Sandra Saavedra

Sandra Saavedra is currently the Head of Marketing for Panama and Costa Rica at Grupo AJE, overseeing marketing strategies in the consumer goods sector. With a Master's degree in Marketing Management from Universidad Peruana de Ciencias Aplicadas and a certification in marketing from Kellogg School of Management, Sandra brings extensive experience in marketing and commercial management. Previously, as a Marketing Executive at Telefónica, they led a successful retail strategy, achieving a 200% growth in sales. They have held various roles in marketing analysis and brand management, contributing to significant product launches and promotional campaigns throughout their career.