Alba Mora Roca is an Executive Producer and Innovation Lead at AJ+, where they currently lead the integration of AI into editorial workflows across language teams. They manage a 27-person team and focus on reimagining journalism for today's audiences through innovative prototypes and streamlined processes. Previously, they held significant roles at El País América and the Associated Press, where they enhanced visual storytelling and multimedia production. Alba's work has been recognized with multiple prestigious awards, including the Gabriel García Márquez Journalism Prize. They continually engage in mentoring and speaking on topics related to social video and newsroom transformation.
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