Daniel Friar

Daniel Hedley-Friar is an experienced Account Director at AKA UK, specializing in account and sales strategy, client relationships, and creative campaign development for prominent live entertainment productions such as ABBA Voyage and Pretty Woman: The Musical since January 2015. Daniel has a history of progressively responsible roles, including Senior Account Manager and Account Manager, overseeing major projects in West End theatre and cultural events, with a focus on campaign planning and implementation. Prior experience includes positions at the Barbican Centre, Waitrose & Partners, and various marketing and production roles, complemented by a Bachelor of Arts in Theatre Studies from the University of Surrey.