Tony Pipes

Tony Pipes is an Executive Creative Director with expertise in creative and brand strategy, leadership, and digital transformation across media and entertainment. Currently, they serve at AKA UK, following a notable role as Head of Creative for Audiences and Commercial at the Royal Opera House, where they led a significant rebranding initiative. Previously, Tony was an Executive Creative Director at ITV, where they managed major campaigns for iconic shows and transformed the in-house creative team into a recognized agency. With a foundation in graphic design from The University of Salford and experience as a musician, Tony thrives on storytelling and audience engagement through innovative creative solutions.