Klaas Roelof Hofman

Klaas Roelof Hofman currently serves as Head of Clients & Markets at AKD, where responsibilities encompass communications, branding, knowledge management, data, marketing, client relations, and innovation. Prior to this role, Klaas held positions including Head of Clients & Technology, overseeing teams in marketing, data analytics, ICT operations, and client acceptance. With extensive experience in business development and marketing, Klaas worked at Rabobank as Senior Manager of Marketing & Communication, enhancing the brand and reputation of the organization. Earlier positions include Marketing Manager at Van Spaendonck and Senior Industry Manager at Deloitte, where management of marketing strategies and business development initiatives was key. Klaas's educational background includes a Master’s Degree in Reputation Management from EURIB and an Executive Master of Marketing from TIAS School for Business and Society, as well as a Bachelor’s Degree in Hotel Management from Stenden.