Thomas Ulrik Madsen

Thomas Ulrik Madsen is a seasoned professional in strategy and experience design with extensive leadership experience across various industries. Currently serving as Strategy Director at AKQA Group since December 2021, Thomas has previously held roles as Strategic Advisor at TOMORROW and Head of Strategy and Experience at Pentia. As the Director of Innovation Strategy at Native Design, Thomas specialized in helping clients navigate growth challenges in mobility, consumer electronics, IoT, healthcare, and consumer goods. Thomas co-founded Archipelago.agency, a consultancy focused on experience design and innovation strategy, and has worked with international clients as an Innovation and Strategy Consultant at ReD Associates. Educational qualifications include an MA in Critical Theory and Curation from the University of the Arts London and a BA in UX & Interaction Design from Copenhagen Polytechnic University.