Simge Egin

Simge Egin has a diverse background in marketing and has held various roles in different companies. Simge started their career as a Marketing Trainee at PepsiCo - Frito Lay in 2006, where they supported the launch of teens' brands and managed agency relations. From 2007 to 2010, they worked as a Marketing Specialist at Societe Generale, where they managed below the line and above the line communications and developed web-based and mobile advertising projects. Simge then joined ING Bank Turkey in 2010 as a Marketing Specialist, where they led the creation of the Exclusive Banking Segment and managed the special call center for that segment. In 2012, they moved to DenizBank as an Affluent Segment Marketing Assistant Vice President, responsible for developing loyalty programs and organizing campaigns for affluent segment customers. Finally, in 2014, Simge joined Aktif Bank as a Digital Banking Marketing Senior Manager, where they designed marketing strategies for digital growth, tracked customer journeys, and created campaigns for customer acquisition and retention. Simge also carried out marketing and communications roadmaps for digital products and services and worked in coordination with IT teams for integration and developments.

Simge Egin attended Lycée Notre Dame de Sion from 1995 to 2003. Simge then enrolled at Galatasaray University from 2003 to 2007, where they studied Economics.