Al Ahli Bank of Kuwait
Sarah Mashhour is a seasoned marketing professional with extensive experience in the banking sector. Currently serving as the Head of Marketing, Corporate Communications, and Customer Experience at Al Ahli Bank of Kuwait since August 2016, Sarah has developed and implemented a comprehensive marketing strategy aimed at enhancing brand positioning and customer engagement. Prior to this role, Sarah held the position of Liabilities, Investment & Segments Marketing Head at CIB from April 2014 to July 2016, and spent eight years at Barclays Bank in various communication roles, including Communication Senior Manager and Internal Communication Manager. Sarah holds a Bachelor's Degree in Integrated Marketing Communication from The American University in Cairo, earned between 1997 and 2002.
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Al Ahli Bank of Kuwait
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Al Ahli Bank of Kuwait (ABK) ABK was created in 1967 in Kuwait and was the first Kuwaiti bank to open a branch in the UAE in 1986. With a vision focused on ‘Reimagining a Simpler Bank’, and a workforce of over 2000 employees, ABK strives to deliver speed, convenience and security through its 75 branches strategically located in Kuwait, UAE and Egypt, offering Retail, Wholesale, and Investment services. ABK’s long-term regional aspirations have also led to strategic alliances with world-class financial partners. For example, its highly successful and popular co-branding with Emirates Airline on ABK credit cards has given cardholders the opportunity to earn and redeem Skywards Miles for Emirates flights, by simply using their cards. Through its subsidiary; Ahli Capital Investment Company, the Bank provides a wide range of financial services such as asset management, portfolio management, wealth management, investment banking, custody and consultative services. ABK has solid credit agency ratings of A2 from Moody’s and A+ from Fitch. The Bank’s core values are based on: Transparency, Integrity, Simplicity and Excellence