Sophia Fernandes

Sophia Fernandes is an accomplished Brand Manager at Al Ghurair Group, where responsibilities include the strategic redevelopment and rebranding of BurJuman Mall. Sophia ascended from the role of Communications Specialist, showcasing leadership through impactful brand communications and collaboration on marketing strategies. Previous experience includes roles at Aurora Advertising, where integrated PR strategies and activations were developed, and McCollins Media, serving as a PR Account Executive responsible for customized PR plans and influencer engagement. Early career positions involved media relations and communications internships at organizations like Wildlife Conservation Trust and EWS-WWF. Sophia holds a Bachelor of Science degree in Biotechnology and Zoology from S.I.E.S College.