Nabeel Asim

Nabeel Asim is an experienced marketing professional currently serving as the Head of Trade Marketing & Merchandising at Al Ghurair since November 2022, where responsibilities include managing the retail business portfolio across various food categories and developing trade marketing strategies for the Jenan Portfolio. Previously, Nabeel held the position of Head of Trade Marketing at Al Khayyat Investments, overseeing significant brands and annual group turnover exceeding 3 billion AED, after being promoted from Senior Trade Marketing Manager. Other notable roles include Business Development Manager at National Food Products Company, Brand Manager at Gulf International, Key Accounts Manager at FrieslandCampina, and Brand Executive at Enhance Group. Nabeel holds an MBA in Marketing and a BBA focusing on Brand Management and Consumer Behavior from Karachi University Business School.