Joanne Hurley

Joanne Hurley has a diverse work experience in the field of marketing and digital media. Joanne currently works as a Digital Marketing Manager at A&L Goodbody since 2020. Prior to that, they served as a Lecturer at the Digital Marketing Academy of Ireland, teaching the postgraduate Diploma in Digital Media and Marketing, from 2019 to 2021.

From 2012 to 2018, Joanne held the position of Digital & CRM Marketing Manager at Volkswagen Group Ireland, where they were responsible for the national digital and CRM marketing strategy for SEAT Ireland. Joanne achieved several accolades during their tenure, including winning Marketing Team of the Year and receiving 17 marketing awards for the SEAT brand.

Before that, they worked as a Marketing Communications Manager at Pearse Trust from 2018 to 2020, where they handled both marketing communications and digital marketing. Joanne also worked as a Group Marketing Manager at Williaam Cox Ireland Ltd from 2008 to 2011.

Joanne started their career at Permanent TSB in various positions from 2000 to 2006, including Business Retention & Development Executive and Mortgage Services Specialist. Joanne also worked as a Sales & Marketing Executive at Springboard Mortgages from 2006 to 2008, where they played a key role in establishing the brand in the Irish market.

Additionally, Joanne gained international experience as a Credit Consultant at GE Money Bank for a short period in 2006, and as a Marketing Communications Manager at WANN - The Recruitment Events Company in 2012.

Overall, Joanne's work experience showcases their expertise in digital marketing, marketing communications, and teaching in the field of digital media and marketing.

Joanne Hurley's education history includes a variety of degree programs and certifications. In 2003, they obtained a certification in Customer Relationships & Service from The Institute of Banking. In 2007, they completed a certification in Mortgage Practice, also from The Institute of Banking. Additionally, in 2008, Joanne earned an APA certification in QFA from IOB.

Moving forward, in 2009 to 2010, they pursued a Diploma in Strategic Marketing Management from the Irish Management Institute. In 2010, they became a Qualified Marketer after completing a program at The Marketing Institute of Ireland.

More recently, Joanne enrolled in various programs to enhance their digital marketing skills. In 2020, they obtained a Management Diploma in Data Analytics for Business from Independent College. Joanne also completed the Advanced Google Analytics course offered by Google.

In 2015 to 2016, Joanne pursued a Masters degree in Digital Marketing from University College Dublin. Joanne further expanded their knowledge in this field by completing the Digital Marketing with ChatGPT program provided by Modules by Brightspark in 2023. In that same year, they also obtained a certification called "The Step-by-Step Guide to Building your Thought Leadership on LinkedIn" by Alexandra Galviz from LinkedIn.

In terms of leadership and management, Joanne obtained a Diploma in Leadership & Management: People in Organisations from UCD Professional Academy in 2022.

Overall, Joanne Hurley has a comprehensive education history with a focus on digital marketing, data analytics, and strategic marketing management.