Al Hokair Group
Jiffry Mohamed is an experienced marketing and branding professional currently serving as the Marketing and Media Manager at The Coffee Bean & Tea Leaf Sri Lanka & Bangladesh since November 2024. Additionally, Jiffry is the Founder and Principal Consultant of RJ Dezign Studio, focusing on branding and digital marketing solutions for the hospitality sector. With a strong background in brand development, Jiffry has worked as a Branding and Marketing Consultant for Al Hokair Group and The Calamander Group, where responsibilities included enhancing online presence and creating visual identities. Previous roles include Digital Creative Lead at Edge Marketing & Communication and Creative Director at Grey Group, complemented by academic experience as a Visiting Lecturer at the University of the Visual & Performing Arts. Jiffry holds a Master of Science in Digital Marketing from Asia e University and diplomas in multimedia design.
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Al Hokair Group
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Alhokair group is a name that has been tied the world of hospitality and entertainment for decades. To many, it has become the first name that comes to mind when tourism in Saudi Arabia or the Arabian world are mentioned. The group was started in 1975 to invest in the sectors of entertainment and hospitality under the leadership of Sheikh Abdulmohsin Alhokair. Over five decades, the group’s projects expanded to include 70 entertainment centers and 33 hotels spread in Saudi Arabia and United Arab Emirates. The group continues to develop its tourism investments to deliver the best of what top global companies offer by attracting expertise and establishing partnerships that enhance returns of investment and makes a difference in the fields of entertainment and hospitality.