al.ive body®
Rebecca Buonsanto is a seasoned marketing professional with extensive experience in customer experience, digital strategies, and brand development across various industries. Currently serving as the Head of Customer at al.ive body®, Rebecca leads strategic initiatives for both B2B and DTC channels, focusing on digital performance and budget optimization. Previous roles include Head of Customer at Australian Fashion Labels, where Rebecca drove retail customer experiences and data-driven communication, and Marketing Director at YourDC, overseeing stakeholder engagement and digital campaigns. With a strong foundation in marketing management from the Australian Red Cross and a degree in management and marketing from the University of South Australia, Rebecca combines strategic insight with a commitment to excellence in delivering brand value.
This person is not in any teams
al.ive body®
al.ive body is dedicated to enhancing your home and shaping your surroundings through innovative product design, sitting at forefront of industry trends. Founded by Alisa and Lysandra Fraser, former winners of The Block and interior design experts, the company was born out of the duo's struggle to find bathroom and kitchen styling products that complemented their finished projects. They discovered that the personal care market was saturated with brands that focused heavily on design aesthetics or product purity, but rarely did one brand excel in both areas. Now, as a committed leading brand within the design community, al.ive body continues to innovate and create new products that align with customer demand, pushing the boundaries of the personal and home care industry. Launching in March 2020, the brand quickly established distribution in independent homewares and design retailers across Australia, as well as recruiting thousands of customers via their e-commerce site. Beginning with hand and body washes and lotions, continuous product innovation has extended al.ive body into hair care, home fragrance, baby, home cleaning and premium kitchen cleaning. At al.ive body, we believe that sustainability is not just a buzzword, but a responsibility. We are committed to creating products that prioritise the well-being of our customers while also protecting the planet for generations to come. Our stylish products have been designed for long-term use, while our refill pouches use 85% less plastic. The al.ive body range is formulated and ethically manufactured in Australia with naturally derived ingredients, including essential oils and botanical extracts. But just as important is what is NOT in our formula.