Adam Betteridge

Adam Betteridge is an experienced sales and business development professional with a strong background in the automotive and aftermarket sectors. Currently serving as the UK Aftermarket Sales Manager at AL-KO Vehicle Technology Group since September 2023, Adam previously held roles including UK Business Manager for ARB Products at Truckman, Aftermarket Business Development Manager at SPAL Automotive UK, and Business Development Manager at Corteco. Adam's expertise includes launching products into the UK market, developing key accounts, and working with distributors in the agricultural and off-highway sectors, in addition to providing technical sales support and training during a tenure as a Field Technical Sales Engineer at ZF Aftermarket. Earlier experience includes roles as a Regional Sales Executive at MAHA UK, a Master Technician and Workshop Manager at Warwick Kia, and a Motorsport Technician at API Impreza Performance.