Ehab Roushdy

The Al Mansour Holding Company for Financial Investments was created in 1992, building on the Mansour Group’s industrial experience that goes back to 1975. The Mansour Group is one of the largest family-owned businesses in the Middle East, employing over 60,000 people, all of whom we consider part of our extended family. We have consolidated revenues of 7.5 Billion U.S. Dollars. The Mansour Holding Company, part of the Mansour Group conglomerate, boasts a diverse product portfolio that includes the distribution of tobacco brands from Imperial Tobacco Group and our own brands. We are also the sole Egyptian distributors for Redbull, L’Oreal, Ferrero, and Marico as well as a variety of our own-label products in dairy, water, tuna, fish, shrimps, and frozen vegetables. Al Mansour Holding purchased the Seclam dairy products processing plant (operating under the brand name Labanita) and entered the bottled water market, establishing the Hayat-Siwa Bottling plant, which bottles pure drinking water under the brand name Hayat. Al Mansour Holding also established a strong foothold in the retail food business by introducing the Metro supermarket chain, quickly becoming synonymous with high service and customer satisfaction levels nationwide. Building on the success of Metro, Al Mansour then launched the Kheir Zaman chain in 2006, offering various food products at affordable price points to satisfy thrifty consumers. In 2014 we inaugurated Fresh Food Market, an up-scale gourmet supermarket sourcing premium ingredients and products from all across the globe. Today, Fresh Food Market, Metro, and Kheir Zaman constitute the largest food retail operation in Egypt, with a network of 168 outlets servicing nineteen governorates nationwide. In total, we have 23 distribution centers across the country with a combined capacity of over 70,000 square meters, and we rely on these to distribute an extensive range of consumer goods to more than 150,000 outlets nationwide.