Al Rajhi Bank
Faraz Niaz is an experienced marketing and strategy professional with a strong background in big-data analytics and customer engagement. Currently serving as Executive Manager of Strategy Planning & Performance at Alrajhi Bank since June 2020, Faraz has successfully formulated marketing and customer experience strategies while developing BI dashboards for C-level insights. Previous roles include Senior Manager at Alrajhi Bank, where data-driven marketing strategies were created for 16 million loyalty program members, as well as positions at Saudi Telecom Company, Ooredoo, and wi-tribe Pakistan, where expertise in customer journey optimization and brand communications was demonstrated. Faraz began the career as an Assistant Brand Manager at Mobilink PMCL and holds an MBA in Marketing & Communication from the University of Central Punjab.
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Al Rajhi Bank
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Founded in 1957, Al Rajhi Bank is one of the largest Islamic banks in the world with total assets of SR 384 billion (US$ 102 billion), a paid up capital of SR 25 billion (US$ 6.66 billion) and an employee base of over 9,600 associates. With an established base in Riyadh, Saudi Arabia, Al Rajhi Bank has a vast network of over 570 branches, over 152 dedicated ladies branches, more than 5,190 ATM's, 106,000 POS terminals installed with merchants and the largest customer base of any bank in the Kingdom, in addition to 232 remittance centers across the kingdom.