The Leadership Team at Al Safeer Group of Companies oversees the strategic direction, operational efficiency, and overall performance of the organization. Comprising the Chairman & CEO and COOs of various divisions such as Eternity Style, Smart Baby, Footwear, Homestyle & Homeware, Gifts, X-pressions, and Electronics, along with the Group Chief Legal Officer, the team ensures cohesive leadership, innovation, and legal compliance across the company's diversified retail operations in the Gulf region.