Basel Asfari

Basel Asfari has extensive experience in automotive marketing, holding several key positions at Al Tayer Group since June 2010, including Assistant General Manager of Marketing - Motors and Senior Marketing Manager - Motors. Prior roles at Al Tayer Group also included Marketing Operations Manager and National Marketing Manager for Jaguar Land Rover, along with Assistant Marketing Manager for the same brand. Basel Asfari's earlier career includes a role as a member of the Regional Marketing Committee for Peugeot Middle East and a Senior Marketing Executive for Peugeot at Al Naboodah Group. Starting a career in hospitality, Basel Asfari worked as a Senior Coordinator for Sales, Marketing & Public Relations at Ras Al Khaimah Hotel. Academic qualifications include a Master's degree in Strategic Marketing from the University of Wollongong and a Bachelor's degree in Management Information Systems from Ittihad University.