Al Tayer Group
Farida Sheik is an experienced retail professional with a strong background in luxury brand management. Currently serving as Senior Regional Retail Manager at Al Tayer Group since June 2014, Farida oversees commercial activities across multiple luxury brands in the Middle East. Previous roles include Manager of the Armani Dubai Flagship Store and Retail Manager for Luxury Menswear at Harrods from April 2012 to May 2014, as well as Assistant Retail Manager at Selfridges from November 2010 to April 2012. Farida holds a Bachelor's degree in Business Management from Kingston University, completed in 2012.
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Al Tayer Group
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Al Tayer Group is an holding company established in 1979. The group operates in 6 countries in the Middle East, including over 200 stores in multiple markets.