Al Wefag Trading & Manufacturing Co. Ltd
Anay Mapuskar is an experienced marketing professional currently serving as the Marketing Division Manager at Al Wefag Trading & Manufacturing Co. Ltd since February 2019, with a progression of roles including Group Brand Manager and Brand Manager. Prior experiences include positions at Unilever as Assistant Brand Manager, Ferrero as Assistant Brand Manager, and Parle Products Pvt. Ltd in the same capacity. Anay also held roles at Lowe and Partners Worldwide as Senior Brand Services Manager, McCann as Project Manager, and Grandmother India Design Pvt. Ltd as Assistant Account Manager. Anay holds a degree in Digital Marketing & Analytics from the Indian School of Business, an MBA in Marketing from James Cook University Singapore, and a BSc in Computer Science from the University of Mumbai.
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Al Wefag Trading & Manufacturing Co. Ltd
The seed of Al Wefag’s development started in 1968 in the heart of Old Jeddah. From an obscure wholesaler specializing in sweets, we have grown not by leaps and bounds but by steady cultivation of people and products, gradual development of brands, and constant supply of consumer satisfaction. Al Wefag has prospered into a full-fledged marketing institution, engaged both in manufacturing and brand building. 1977- Sales Distribution Set Up 1980- First Borgat product was introduced- Choco Snack 1995- Dandormah Ice Pop Factory Opened 1999-2003- Key Partner Brands were launched (Trolli,Choco Pie, Kagi, Kopiko) 2005- Al Wefag Manufacturing expanded to Savory snacks and Fruit Jelly 2012- An Advanced and integrated Lollipop Plant was established Al Wefag Trading & Manufacturing Co. Ltd is a Consumer Goods company located in Al Dahab Street, JEDDAH, 21465, Saudi Arabia.