Al Wefag Trading & Manufacturing Co. Ltd
Dr. Lutfi Bafagih currently serves as the Human Resources Director at Al Wefag Trading & Manufacturing Co. Ltd since February 2005, where significant contributions include the development of organization and talent strategies and the introduction of business intelligence systems. In March 2023, Dr. Bafagih became a Certified CoachHub Coach, contributing to the European market's digital coaching efforts. Previous roles at Wefag Trade & Manufacturing Ltd involved successful management of plant startups and the implementation of a performance evaluation system that increased high performer retention. Dr. Bafagih began professional experience at Procter & Gamble as a Supply Planning Manager, achieving notable supply chain efficiencies. Academic qualifications include a Doctorate of Business Administration and a Master's degree in Human Resources Management from Walden University, alongside a Bachelor in Chemical Engineering from Louisiana State University and certification as a Professional Coach from the International Coach Academy.
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Al Wefag Trading & Manufacturing Co. Ltd
The seed of Al Wefag’s development started in 1968 in the heart of Old Jeddah. From an obscure wholesaler specializing in sweets, we have grown not by leaps and bounds but by steady cultivation of people and products, gradual development of brands, and constant supply of consumer satisfaction. Al Wefag has prospered into a full-fledged marketing institution, engaged both in manufacturing and brand building. 1977- Sales Distribution Set Up 1980- First Borgat product was introduced- Choco Snack 1995- Dandormah Ice Pop Factory Opened 1999-2003- Key Partner Brands were launched (Trolli,Choco Pie, Kagi, Kopiko) 2005- Al Wefag Manufacturing expanded to Savory snacks and Fruit Jelly 2012- An Advanced and integrated Lollipop Plant was established Al Wefag Trading & Manufacturing Co. Ltd is a Consumer Goods company located in Al Dahab Street, JEDDAH, 21465, Saudi Arabia.