Nic Baron

Nic BARON (郑巴伦) serves as the China Country Director at Alan Allman Associates since November 2023, focusing on expanding operations in Shanghai with We+ China. Previous roles include leading business development initiatives for Ant International, where strategies were developed for cross-border trade between China and the UK/EEA. Nic's extensive experience encompasses digital transformation and strategic partnerships across various sectors, including a directorship in e-commerce at Astek and leadership positions at Microsoft for Startups and SI Partners Global. Educational qualifications include a Master of Science in Technology Management from Mines Paris, an MBA from CEIBS, and various other degrees in digital economics and Asian studies.