Alat
Mohamed Abuabdou currently serves as Creative Content Director at Alat, having previously held significant roles including Strategic Content Manager and Head of Arabic at NEOM, and PR and Communications Manager at the Public Investment Fund. With extensive experience in content strategy and campaign development across various media, Mohamed has led creative ideation and built bilingual teams, ensuring quality and brand consistency. Key contributions include securing major accounts through narrative-driven pitches and overseeing high-profile campaigns for clients such as Tahakom and Lebara. Educational credentials encompass a Master’s in Leadership and Management from York St. John University and a Master’s in Linguistics & Phonetics from the University of Jordan, complemented by a Bachelor's in Arabic Language & Literature from King Saud University.
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Alat
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Alat is transforming global industries and creating a world-class manufacturing hub in Saudi Arabia powered by clean energy to build a better tomorrow. Our primary goal is to ensure that global companies set up sustainable manufacturing solutions in the Kingdom, benefiting from abundant clean energy resources, the country´s unique location and its investments in technology. Our strategic business sectors include semiconductors, smart devices, smart building, smart appliances, smart health, advanced industrials and next gen infrastructure.