Alate Business Growth
Anna Britnor Guest is a seasoned professional in sales growth consulting and leadership development, currently serving as Principal Sales Growth Consultant and Managing Director at Alate Business Growth since March 2002. Over the years, Anna has developed expertise in revenue enablement for tech companies, implementing tailored sales strategies, playbooks, and training programs. Additionally, Anna holds roles as Non-Executive Director and Senior Learning Consultant at Phoenix Training & Development and Non-Executive Director at Progression Boats, where involvement includes business planning and marketing. Previous experience includes a significant tenure at 5i, co-founding the Coaching & Mentoring Network, and various positions in sales and account management at notable tech firms, including HAL (UK) plc and Harris Adacom. Anna earned a BA (Hons) in Humanities from the University of South Wales.
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Alate Business Growth
Markets are changing fast. Disruptive business models, increased competition, digital transformation, global territories and uncertain economic climates are all driving change. Our clients work in complex tech B2B environments. Some are global, some national, some large, some niche but all are looking to grow. Clients’ goals typically include: • Scale growth faster than market with limited resources • Drive strategic, profitable revenue growth in new and existing revenue streams • Develop & support cross-functional leadership to meet business goals We provide tailored sales and leadership development that delivers measurable outcomes e.g. For sales: • Retain & grow strategic accounts • Win new business • Accelerate partner performance • Move up the value chain from transactional sales to value-led, C-suite partnerships • Manage long, complex sales cycles • Deliver international growth • Embed a repeatable sales process to move deals through the pipeline, increase consistent revenue performance & improve forecast accuracy For leadership: • Build high performing, collaborative teams • Inspire, drive & embed change • Maintain psychologically-safe environments • Lead in a fast ‘VUCA’ world • Integrate teams post M&A We’re a true ‘sleeves rolled-up’ partner. We tailor and adapt. We bring practical and proven approaches. We blend proven methods for developing skills and changing behaviours and mindsets with operational factors to truly embed change for the long-term. But that’s just words. It’s what that looks like in practice that makes the difference. So ask us for the stories – or ask our clients. Clients like TalkTalk, ITPS, UserTesting, Zen Internet, Bizzabo, Cisco Systems. We back our approach with certifications and tools that help us do the best job for you: • Institute of Sales Professionals Endorsed Training Partner • PRISM Certified Practitioner • Squadify Pro Certified • Brinkerhoff High Performance Learning Journey Architect