Martin Riesenfelder

Martin Riesenfelder is a seasoned professional with extensive experience in strategy, creative planning, and brand management. Currently serving as the Head of Strategy & Creation at Albert Bauer since December 2023, Martin leads a diverse team of around 80 experts to develop sustainable brand experiences and marketing solutions. Prior to this role, Martin was the Managing Director & Co-Owner at Elbfeuer GmbH from January 2016 to December 2023, focusing on brand identity and client relationships. Martin's earlier positions include roles as CCO and Managing Director at Wunderman, as well as leadership positions at J. Walter Thompson Worldwide and Scholz & Friends. Martin began a career in advertising as a copywriter at McCann and PKP Proximity. Educational qualifications include a degree from WU (Vienna University of Economics and Business) obtained between 1989 and 1994.