Bas Komen

Bas Komen serves as the Director of Media Sales & Marketing (Retail Media) at Albert Heijn since March 2020, contributing to the monetization strategies of brands such as Albert Heijn, ETOS, and Gall&Gall. Previously, Komen was the Chief Marketing Officer at Body&Fit, leading the international marketing team and overseeing profits and losses for the e-commerce sector. Komen's extensive career also includes significant roles at Cloetta, TomTom, KPN Television, and Telitas, focusing on e-commerce, digital marketing, and consumer engagement. Educational qualifications include a Master's in Business Administration from Radboud University and specialized training in negotiation and digital marketing from The Gap Partnership and INSEAD.