Natacha Rigaudière

Natacha Rigaudière is an experienced professional specializing in CRM and digital marketing. Currently serving as Head of CRM and Digital Marketing at Albin Michel since May 2022, Natacha leads initiatives for the Education division. Previously, Natacha held the position of Responsable CRM at Le Monde from April 2017 to May 2022, where significant achievements included developing a comprehensive data-CRM strategy and managing a team of five. Other roles include Responsable marketing numérique at Telerama, where Natacha focused on subscriber acquisition and digital project management, and Consultante marketing numérique at Octelio Conseil, managing a loyalty program for Unilever Food Solutions. Natacha's career includes extensive experience in CRM management, digital marketing, and budget oversight from various reputable organizations. Natacha holds a degree in Marketing and Sales from NEOMA Business School.