Amir Farid is an experienced Sales and Marketing Strategy Leader with a demonstrated history in the medical device and pharmaceutical industry. They have served as the Vision Care Africa Cluster Manager at Alcon since 2018, guiding strategic initiatives that have improved market penetration and brand awareness by over 25%. Previously, Amir held positions at Bausch + Lomb, Takeda Pharmaceuticals, and Boehringer Ingelheim, where they developed marketing strategies and led teams to enhance sales performance. Amir graduated with a Bachelor's degree in Pharmaceutical Sciences and an MBA in Marketing from Cairo University.
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