Kristen Ferrant

Kristen Ferrant serves as Brand Manager for DAILIES TOTAL1® & Multifocal Strategy at Alcon since April 2012, overseeing brand marketing activities and strategy execution. Previous roles at Alcon include Brand Manager for Lens Portfolio Strategy and Keystone Contact Lenses, where Kristen developed and managed omnichannel marketing plans and branding strategies for various contact lens products. Kristen's earlier experience at Novartis involved category management in US Professional & Consumer Media, facilitating collaboration between media agencies and internal teams. Prior to these positions, Kristen held roles in public relations and administration at organizations such as North Texas Community Foundation, Paige Hendricks Public Relations Inc., and the Modern Art Museum of Fort Worth. Kristen holds an MBA in Marketing and Management from Texas Christian University and a BA in Journalism from the University of Arkansas.