Haiyan Chai

Haiyan Chai is a CRM Solution Manager at SYNLAB International since January 2022, responsible for the design, development, and support of the group's Salesforce CRM template, alongside consulting for CRM-related products and strategy implementation. Prior to this role, Haiyan served as CRM Implementation Manager at KUKA Robotics, leading the standardization of global sales processes and managing a significant Salesforce transition project. Haiyan's experience also includes positions as an SAP CRM Consultant at IBM, where contributions were made to global roll-outs in automobile and chemistry industries, and as a Sales Operational Representative at OSIsoft with a focus on standardizing sales processes and data maintenance. Additional roles at fashion4home GmbH and Cognizant Technology Solutions provided foundational experience in business development and analysis. Haiyan holds a Master’s degree in International Economics from The Berlin School of Economics and Law, complemented by education at Zhejiang University of Finance & Economics.