The New Brunswick Liquor Corporation is a Provincial Crown Corporation responsible for the purchase, importation, distribution, and retail activity for all beverage alcohol in the Province of New Brunswick. Alcool NB Liquor (ANBL) is directed by an eight member Board of Directors; seven are appointed by the Lieutenant Governor in Council, and the eighth is the CEO.


Food & Beverage

ALCOOL NB LIQUOR

ALCOOL NB LIQUOR's headquarters in Edmundston, Canada

Lori Stickles

Jon Johnston

P. Eng Michael Harty

Kathy Craig

Alan Sullivan

Erin Fullerton

Craig Clark

Nicole Picot

The Analytics and Business Intelligence team at Alcool NB Liquor is responsible for leveraging data to drive informed decision-making across the organization. They analyze sales, inventory, and supply chain data to optimize operations and enhance customer experiences, while collaborating with various departments to provide actionable insights that support strategic business initiatives. By transforming complex data into clear, understandable reports and dashboards, the team empowers leadership to make data-driven choices that improve efficiency and profitability.

Analytics and Business Intelligence

The Sales and Customer Service team at ALCOOL NB LIQUOR is responsible for delivering exceptional customer experiences across retail locations. This team engages with customers to provide product knowledge, facilitate sales, and ensure satisfaction while adhering to provincial regulations. They work collaboratively to promote responsible alcohol consumption and enhance the overall shopping experience through effective communication and support.

Sales and Customer Service

The Human Resources and Talent Management team at ALCOOL NB LIQUOR is responsible for developing and implementing HR strategies that attract, retain, and develop top talent within the organization. They oversee recruitment, employee training and development, benefits administration, and corporate policy alignment, ensuring that the workforce is engaged and equipped to support the company's objectives in the beverage alcohol industry. Additionally, the team focuses on fostering a positive workplace culture and enhancing employee well-being through comprehensive talent management initiatives.

Human Resources and Talent Management

The Marketing and Communications team at Alcool NB Liquor is responsible for promoting the brand and enhancing customer engagement through strategic marketing initiatives and effective communication. This team develops and implements digital marketing campaigns, manages stakeholder relationships, designs compelling visual content, and oversees branding efforts, ensuring alignment with the organization's goals and regulations in the beverage alcohol sector. Additionally, they play a crucial role in conveying key messages to the public and driving sales across various channels.

Marketing and Communications

The Operations and Logistics team at Alcool NB Liquor oversees the efficient procurement, distribution, and management of beverage alcohol across the province. This team ensures that products reach retailers and customers in a timely manner while adhering to environmental health and safety standards. They coordinate between various channels, manage logistics, and enhance customer service to optimize the overall supply chain process.

Operations and Logistics

The Leadership Team at ALCOOL NB LIQUOR is responsible for strategic decision-making and overall direction of the organization. Comprising the CEO and various Vice Presidents, this team focuses on optimizing operations, enhancing marketing and communications, fostering stakeholder relations, leveraging technology, driving sales channels, and managing human resources to ensure the effective purchase, distribution, and retail of beverage alcohol in New Brunswick.

ALCOOL NB LIQUOR

Org chart

Teams

Analytics and Business Intelligence

Sales and Customer Service

Human Resources and Talent Management

Marketing and Communications

Operations and Logistics

Leadership Team

Offices

ALCOOL NB LIQUOR

Org chart

Teams

Analytics and Business Intelligence

Sales and Customer Service

Human Resources and Talent Management

Marketing and Communications

Operations and Logistics

Leadership Team

Offices

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