Frank Palase

Frank Palase has over 30 years of experience in the Telco/Media/Engineering landscape. He is a proven thought leader who delivers a competitive advantage by leading companies through Digital Transformations. As an engineer, he has a deep understanding of technology. Combining his strategic business and engineering acumen, he has helped companies build meaningful solutions to unleash innovation. Recently, Frank has joined Vlocity as their Chief Digital Transformation Officer in the Media, Communications, and Energy sectors. At Vlocity, he has led successful digital transformations at Telstra, Telecom Argentina, and, most recently, Verizon and AT&T.

Frank has held Senior Vice President positions at DIRECTV and AT&T. He has led many successful efforts to drive transformational change to achieve strategic objectives. Frank believes in modifying and developing paradigms for Business and IT to become more agile in creating Omni-Channel experiences. Over his career, he has had many significant achievements in building sales acquisition capability, CRM support environments, decision support models for next best action, SAAS and PAAS platforms, and building modern integration environments. The CRM efforts include successful implementations of a 30,000 agent Siebel and a 46,000 agent Salesforce capability.

Frank holds two patents and is the winner of the TRACE3 OUTLIER award for 2015.