Lars-Petter Fossheim

Lars-Petter Fossheim is an accomplished marketing and digital strategy professional with extensive experience in the automotive sector. Currently serving as the Head of Marketing, Direct Sales & Partnerships at Ayvens since 2020, Lars-Petter leads marketing strategy, sales for private and SME segments, and manages partnerships with car manufacturers and organizations. Previously at BMW Group from 2016 to 2020, Lars-Petter held roles as Digital Content & Strategy Manager and Digital Marketing Manager for Northern Europe, overseeing model launch communications and digital strategy across multiple countries. Lars-Petter holds a Master's degree in Economics & Business Administration with a focus on Brand and Communications Management from Copenhagen Business School and a Bachelor's degree in Marketing and Communications from BI Norwegian Business School. Awards received include recognition as a Top 5 Young Talent at Ayvens and positioning in the Top 10 Young Leaders in the Digital Economy by Dentsu.