Michel van der Velde

Michel van der Velde currently serves as the Digital Demand Manager at Ayvens since October 2023. Prior experience includes multiple roles at LeasePlan from July 2018 to October 2023, focusing on digital demand management and change management initiatives that enhance team engagement and productivity. Michel held several leadership positions at Diageo from 2000 to 2018, including Global Change Lead for marketing and supply transformation projects, and contributed to numerous digital transformation and project management initiatives. Early career experience includes a role as Sales Account Executive at Asics Europe. Educational qualifications include degrees from Vrije Universiteit Amsterdam, Inholland University of Applied Sciences, and University of Deusto.