Sheryl Wels

Sheryl Wels is a seasoned digital marketing professional with extensive experience in paid media and online analytics. Currently serving as the Paid Media Lead Rebranding - Digital Marketing Specialist at Ayvens since February 2024, Sheryl plays a crucial role in coordinating paid media activities during the global rebranding of ALD and LeasePlan. As the Owner of Ula Ula - Studio since December 2021, Sheryl oversees creative projects and strategies. Previously, as Team Lead of the Online Analytics Team at FM Group, leadership included managing a team of data analysts, implementing a comprehensive data strategy, and enhancing data visualization for decision-making. Sheryl's background also includes progressive roles at LeasePlan and ReachLocal, along with a strong foundational education in Media, Information, and Communication from the Amsterdam University of Applied Sciences.