Ayvens
Sheryl Wels is a seasoned digital marketing professional with extensive experience in paid media and online analytics. Currently serving as the Paid Media Lead Rebranding - Digital Marketing Specialist at Ayvens since February 2024, Sheryl plays a crucial role in coordinating paid media activities during the global rebranding of ALD and LeasePlan. As the Owner of Ula Ula - Studio since December 2021, Sheryl oversees creative projects and strategies. Previously, as Team Lead of the Online Analytics Team at FM Group, leadership included managing a team of data analysts, implementing a comprehensive data strategy, and enhancing data visualization for decision-making. Sheryl's background also includes progressive roles at LeasePlan and ReachLocal, along with a strong foundational education in Media, Information, and Communication from the Amsterdam University of Applied Sciences.
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Ayvens
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Born from the acquisition of LeasePlan by ALD Automotive, part of the Societe Generale group, Ayvens is the leading global sustainable mobility player committed to making life and business flow better. By bringing together complementary capabilities and expertise built over decades, their legacy companies saw an opportunity to reimagine mobility as they know it, providing full-service leasing, flexible subscription services, fleet management and multi-mobility solutions to large international corporates, SMEs, professionals and private individuals. With 15,700 employees across 44 countries, 3.4 million vehicles and the world’s largest multi-brand EV fleet, we’re leveraging our unique position to lead the way to net zero and spearhead the digital transformation of the mobility sector.