Ayvens
Wessel Bloem currently serves as the Global Domain Integration Manager at Ayvens, overseeing critical integration projects across 21 countries following the merger of ALD and LeasePlan. Previously, Wessel held the position of Global Head of Customer Engagement at Ayvens, focusing on digital marketing strategy development and campaign management. Wessel's experience at LeasePlan includes roles such as Head of Customer Engagement, Sr. Campaign Manager, and Campaign Manager, where skills in enhancing customer relationships and executing automated marketing campaigns were honed. Prior tenure at VodafoneZiggo as a CRM Marketer Specialist and at Vodafone in various marketing roles further solidified expertise in customer lifecycle management and marketing strategy. Educational credentials include participation in the LeasePlan & ALD Leadership Management Program and a Post-HBO degree in CRM and Customer-Focused Management from Beeckestijn Business School.
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Ayvens
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Born from the acquisition of LeasePlan by ALD Automotive, part of the Societe Generale group, Ayvens is the leading global sustainable mobility player committed to making life and business flow better. By bringing together complementary capabilities and expertise built over decades, their legacy companies saw an opportunity to reimagine mobility as they know it, providing full-service leasing, flexible subscription services, fleet management and multi-mobility solutions to large international corporates, SMEs, professionals and private individuals. With 15,700 employees across 44 countries, 3.4 million vehicles and the world’s largest multi-brand EV fleet, we’re leveraging our unique position to lead the way to net zero and spearhead the digital transformation of the mobility sector.