Helen Thomas-Blair

Helen Thomas-Blair is an experienced digital marketing and content management professional currently serving as the Website Manager and Digital Marketing Lead at Aldermore Bank PLC since February 2016. With a strong focus on website content development and digital transformation, Helen collaborates with product owners and UX teams to enhance customer journeys. Prior to Aldermore Bank, experience includes roles such as Customer Experience Manager at ao.com, where oversight of user journeys and creative content was paramount, and Head of Content at Worldstores Ltd, managing a large team to deliver optimized product content across multiple websites. Additional previous positions include Head of Content at The Hut Group, Product Information Manager at play.com, and various roles at Amazon UK. Helen holds a BA (Hons) in Comparative American Studies from the University of Warwick and has further academic experience from Squared Online and Queen's University.