Josephin Crichton

Josephin Crichton is a highly experienced professional in conversion rate optimization and digital marketing, currently serving as the Customer Interaction Manager at Aldi UK since January 2019, where leadership encompasses marketing technology, customer service technology, and GDPR initiatives. Prior roles at Aldi include Senior Conversion Analyst and Conversion Analyst, driving strategic vision and successful CRO programs through data analysis and A/B testing. Previous experience includes various roles at MoreNiche Limited, where Josephin owned the CRO strategy and headed the affiliate solutions team, earning recognition as 'Affiliate Manager of the Year.' An academic background in Applied Media Science with a focus on marketing and media complements a diverse skill set developed across multiple organizations, including Cloggs.co.uk and Serviceplan Group.