Sophie Alder

Sophie Alder is a marketing professional with extensive experience in broadcast marketing and account management. Currently serving at Aldi UK since November 2020, Sophie specializes in TV, out-of-home (OOH), press, and radio marketing. Prior to this role, Sophie was a Senior Account Manager at Creative Media, University of Birmingham from April 2019 to November 2020. Sophie's career began at McCann Birmingham, where roles included Account Manager, Senior Account Executive, and Account Executive from September 2015 to September 2018. Earlier experience includes marketing research and consultancy at Schwarzkopf Professional from November 2014 to September 2015. Sophie holds a Bachelor of Science (BSc) in Marketing from Lancaster University, completed in 2015.