Gregoire B.

Gregoire B. currently serves as Vice President of Digital Product & Consumer Experience at Groupe ALDO, where responsibilities include overseeing digital strategy, consumer experience, UX & insights, and marketing technology. Prior roles at ALDO include Vice President of Consumer Experience and Senior Director, GM, Omnichannel, focusing on UX design and enhancing the shopping experience. Gregoire's previous experience spans key positions at Nurun, Razorfish, Duke Paris, and SapientRazorfish, providing strategic direction and guidance for renowned international brands such as L'Oréal, Nike, and Coca-Cola. Additionally, Gregoire is a guest lecturer at McGill University's Bensadoun School of Retail Management and holds a Maitrise de Sciences de Gestion from UVSQ Université de Versailles Saint-Quentin-en-Yvelines.