ALEMAIS
Chris Buchanan is a seasoned executive with extensive experience in the fashion and consulting industries. As the Co-Founder and CEO of ALEMAIS since January 2021 and Managing Director of B&Associates since July 2020, Chris has provided specialized advisory services to prominent Australian consumer brands. Notable prior roles include Managing Director and CEO of Tigerlily, and CEO of ELLERY. Chris has also held significant positions such as Chairman of YGAP ltd and General Manager at WILLOW. Chris's expertise encompasses strategic management, restructuring, and operations, supported by a Bachelor of Commerce in Finance and Marketing and a Diploma in Information Systems from the University of Melbourne.
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ALEMAIS
ALEMAIS is a brand with purpose. It is a brand of integrity. A brand striving for transparent and sustainable practices within a changing industry. It is about creating and curating a collection that supports artisanal communities, that reduces environmental impact and treats its suppliers with honesty and respect. We are a contemporary brand with an artisanal focus. Cultivating a spirit of adventure with social, environmental, and ethical issues at heart. We respect traditional craft and techniques so that we can preserve a part of history. Alemais celebrates an eclectic mix of unique natural textiles, hand crafted embroideries and exaggerated shapes. Inspired by historical references redefined for a contemporary wardrobe.