Iva R. Zaharieva

Iva R. Zaharieva currently serves as the Head of Product Marketing at Aleph Alpha since July 2025, following a nearly nine-year tenure at Meta, where various roles included Product Marketing Manager focusing on Retail and Conversion Data across Europe. Prior to Meta, Iva held the position of Head of Performance Marketing at MONOQI, leading a team responsible for multi-channel marketing strategies across eight markets. Additional experience includes working as a Product Solutions Manager at Upcast Social, where Iva significantly developed the DACH region's business, and as Marketing Team Lead at DailyDeal GmbH, managing diverse marketing initiatives and establishing a B2B CRM strategy. Iva's early career included project management and online marketing roles at champa.de. Iva holds a Bachelor of Arts degree in Communication and Media Studies & Political Science from Freie Universität Berlin.