Fadl Abbas

Fadl Abbas is an experienced marketing and performance professional currently serving as the Head of Performance and Agency Partnerships for 𝕏 MENA at Aleph Group, Inc since September 2022. Fadl previously held the position of Agency Partner at TikTok - ByteDance from January 2020 to September 2022 and served as Performance Lead at Studio M - Publicis Groupe for a brief period in late 2019. Fadl has an extensive background in managing portfolios across various sectors, including tourism, hospitality, and telecommunications, with significant roles at Starcom and OMD UAE, where responsibilities included digital media planning and campaign execution for prominent clients. Fadl holds a Bachelor of Science degree in Business Administration with a focus on Marketing and Finance from the American University of Sharjah.