JR

Julie Royer

Vice President Of Marketing, Phyto & Lierac At Ales Group at Alès Group, USA

Julie Royer has extensive work experience in marketing and sales. Julie started their career at The Marketing Store in 2002, where they worked as a Senior Account Manager. In this role, they managed various marketing segments for McDonald's France, including brand activation, promotions, gaming, and family marketing. Julie also conceptualized and executed local Happy Meal programs and implemented a loyalty program for Coca-Cola France.

In 2007, Julie joined Ales Group as a Marketing Manager for the PHYTO brand. Julie gradually progressed through various roles within the company and eventually became the Vice President of Marketing for PHYTO & LIERAC. In this position, they lead and manages all aspects of creative, marketing, PR, and digital strategies. Julie creates strategic marketing and merchandising programs to promote the brands at both the retail and business-to-business levels.

Throughout their career, Julie has shown strong leadership skills and a focus on creating high-impact marketing campaigns. Julie has a deep understanding of the beauty and consumer goods industry and a track record of successful brand activations and promotions.

Julie Royer started their education by pursuing a Master's degree in Management with a specialization in Marketing from Grenoble Ecole de Management. Julie completed this program from 1998 to 2001. Subsequently, in 2000, they enrolled in the University of New Orleans to pursue an MBA with a focus on Marketing, which they completed in 2001.

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