Laura McKeever

Laura McKeever is an experienced marketing professional with a robust background in the pharmaceutical and healthcare industries. Currently serving as Director of Patient Marketing for Rare Hematology and Wilson Disease Launch at Alexion Pharmaceuticals since January 2022, Laura has successfully developed and executed launch strategies for various brands. Prior experience includes roles at Takeda as Director of Patient Marketing, focusing on rare diseases like hypoparathyroidism, and at Shire, where Laura led U.S. launch strategies for products treating genetic disorders. Laura's extensive career spans positions in strategic communications, marketing, and public relations with notable achievements in brand planning and patient engagement, supported by a BA in Psychology and French from Colby College.