Malena Díaz

Malena Díaz is a skilled Marketing Automation Specialist currently employed at Alexion Pharmaceuticals, Inc., specializing in Salesforce Marketing Cloud since November 2023. Prior experience includes roles such as CRM Automation & User Lifecycle Specialist at Fever, where responsibilities involved email marketing and audience creation, and a consultant position at Deloitte Digital focusing on CRM and marketing automation strategies. Malena's background also features a marketing cloud consultancy at BBDO & Proximity España and a role in digital marketing for the Government of Buenos Aires. With educational credentials from the University of Buenos Aires, Malena has developed extensive expertise in marketing automation, campaign management, and CRM strategies throughout a diverse career in the field.