Boris Potapov

Boris Potapov currently serves as Chief Product Officer at Alfa-Bank, where leadership of three teams, comprising over 30 employees, has resulted in a significant increase in headcount and the successful implementation of a digital strategy for loyalty products and cashback services. Notable achievements include the development and launch of the "Alfa Friday" campaign, which transformed into a strategic sub-brand. Previously, Boris held the position of Product Manager, where an effective CRM strategy was introduced, enhancing partner offers and bank travel services performance by 30%. Boris's career began at the Credit Bank of Moscow, progressing from a Junior back office role to Sales Manager, earning recognition as Best Sales Manager for outstanding sales results in 2015 and 2016. Boris holds a Master’s degree in Economics from Plekhanov Russian University of Economics.