Sergey Nikolaev is a seasoned professional with extensive experience in product management and project leadership. Currently, as the Head of Gamification for Alfa-Bank’s mobile application since July 2021, Sergey oversees creative development, backlog planning, KPI strategy, UX design, and marketing initiatives for mobile games. Previously, as Account Group Head at MOSAIC from February 2017 to July 2021, Sergey successfully managed large-scale cross-channel projects for high-profile clients, while also delivering innovative communication strategies. Experience at Maxus from May 2013 to February 2017 included leading digital special projects for Sberbank, and prior roles at Digital Agency Sense involved managing the development of websites and mobile applications. Sergey holds a degree in Automated Information Processing and Management from Bauman Moscow State Technical University.
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